Around half of the Saudi University students who participated in a survey admitted to regular consumption of energy. ( 5) The popularity of energy drinks in the Kingdom of Saudi Arabia does not seem to differ from other parts of the world. ( 4) In the U.S., energy drinks are the second most common dietary supplement used by young people about 30% consume energy drinks on a regular basis. Approximately, two thirds of energy drink consumers are 13–35 years old, and boys are two thirds of the market. Energy drinks are aggressively marketed in places popular with teens and young adults. Manufacturers recently have shifted their consumer focus from athletes to young people. retail market value for energy drinks was around 12.5 billion USD in 2012 and the market increased 56% from 2006 to 2002. The annual consumption of energy drinks in 2013 exceeded 5.8 billion liters in around 160 countries.
( 2) Since then, the energy drink market has grown dramatically, with various brands released worldwide. ( 1) In Europe, they were launched for the first time in 1987 then the market expanded throughout the world, becoming very popular after the launch of Red Bull in 1997. The first energy drink appeared in the U.S. Energy drinks belong to a class of products, in liquid form, that typically contain caffeine, with or without other added dietary supplements.
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